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Social Media

CWRU Department of Dance

Social Media Standards and Guidelines

 

Purpose

CWRU Department of Dance recognizes that social media websites and applications including, but not limited to, Facebook, Instagram, and Twitter, are an important and timely means of communication providing an intimate yet informal platform for sharing news, photos, and information, and allowing us to interface with millions of individuals and establish connections both personal and professional.

However, individuals who use these websites and applications must be aware of the critical importance of privatizing content. They must also be aware that posting certain information is illegal. Violation of existing statutes and administrative regulations may expose the individual to criminal and civil liability, and the punishment for violations may include fines and imprisonment. Student offenders also may be subject to adverse academic actions that range from a letter of reprimand to dismissal from school or employment.

Social media comes with great responsibility, and irresponsible social media conduct could potentially ruin your education and negatively impact your career. Every post, tweet, and pin leaves an impression that can potentially reach thousands of people outside of your immediate social sphere. Some of those people could be future employers, collaborators, teachers, or students. What is the impression you are leaving?

Representation

Your personal posts reflect on all of your associations – your university, your workplace, your family, and friends. Future employers or other colleges often review these network sites when considering potential candidates for employment or admission. Aim to use good taste, common sense and a professional tone to present yourself in a mature, responsible, and professional manner, particularly when you are participating in an online discussion regarding the university.

While constructive criticism adds to a healthy dialog, refrain from engaging in online dialog that disparages colleagues, competing institutions or critics. Discourse should always be civil and respectful. Avoid vulgar and disrespectful language or images and any representations that might be interpreted as condoning irresponsible use of alcohol, substance abuse, or sexual promiscuity.

Should you choose to associate your personal social-media account with official CWRU vehicles, your profile, tone and content should be consistent with the way you wish to present yourself to colleagues, administration and other members of the university community. Students should never present themselves as official representatives or spokespersons for the university or the department. Avoid setting up social media accounts using your CWRU email addresses as the primary means of identification.

Tips from CWRU Marketing

  • Everything on the internet is permanent. No privatization measure is perfect and that undesignated persons may still gain access to your networking site. Other sites are completely open to the public. Even if you delete posts or comments, these can be cached, copied or forwarded sometimes showing up years after removal.
  • Check and double-check. Check your facts, grammar, spelling and punctuation before pressing that ‘submit’ button, and read your post back to yourself to ensure the language conveys the intended meaning.
  • No one is perfect. If you make a mistake, fess up. Correct any inaccuracies or errors in a quick, upfront manner.
  • Be honest. While it’s important to be accurate, it’s essential to be honest. That honesty and diligence will help you become a trusted voice in the social community.
  • Keep things confidential. Wondering whether something is confidential, proprietary or too private to share? Don’t post it.
  • Beware of copyright. When using photographs or graphics, repurposing content or sharing information, please be mindful of copyright and fair use laws. For more information, visit http://library.case.edu/copyright/.

 

Posting on Behalf of the CWRU Department of Dance

Sharing CWRU Department of Dance news and events or promoting faculty, staff and student work through social media is an effective and low-cost way to engage various audiences of the university. Employees and students creating or posting on social media sites on behalf of CWRU should remember:

Be Accurate

Make sure you have all the facts before you post. All research, news, data reporting and analysis should be verified for accuracy. Cite and link your sources whenever possible.

Realize Your Posts Are Public

If you have any questions about the appropriateness of the material you are posting to a university social media site, please check with your supervisor.

Keep Confidential Matters Private

Do not post proprietary information about CWRU, including information about students, alumni or employees. Most records related to students are protected under the federal law known as the Family Educational Rights and Privacy Act (FERPA), and disclosing any personally identifiable student education records through social media sites is a violation. Information collected in connection with research may be protected under a Nondisclosure Agreement, research protocol or other applicable law or agreement. Any protected information must not be disclosed through social media.

Be Transparent

If you are posting as a representative of CWRU, your posts are viewed as representing the views of CWRU, so make sure to post responsibly and with respect to others in your community. Your posts directly reflect on the university.

Responding to Negative Comments

When you find yourself disagreeing with others, keep your comments appropriate and polite. If you find yourself in a position where the communication becomes antagonistic, avoid being defensive. Be respectful of other people’s opinions. Thoughtful discussions can help build your community.

Direct Questions and Concerns Appropriately

If you receive a question you cannot answer or if you see incorrect information about the university, contact your supervisor for assistance.

Department of Dance Facebook Events

Facebook events for the fall concert and MFA thesis concerts will be created by the Department of Dance Publicity Coordinator. MaDaCol Facebook events will be created by a current MaDaCol officer.

All department Facebook events should:

  • Be created 3 weeks prior to the performance
  • Contain only the information provided in the concert press release (available on the department of dance website approximately 1 month prior to the performance)
  • Include the poster and/or postcard image for the cover image
  • Include a link to the department website (dance.case.edu)
  • Be shared first with the Production Manager for approval prior to inviting other Facebook friends
  • Set the Production Manager as an event host giving him/her editing rights

Other recommendations for Facebook events:

  • Post regularly to the event page to keep the event fresh in people’s minds (2-3 times per week).
  • Post photos of rehearsals and backstage preparations. ALWAYS get permission before posting photos. You need permission from the photographer and the choreographer (if it is a rehearsal or production photo). It is also good form to get permission from the subjects of the photo.
  • Tag people in the photos.
  • Post links related to the concert. For example, links to news articles about the choreographers.
  • Ask the choreographers for links related to their works. For example, a work may be inspired by a poem or a sculpture. These links serve as “teasers” for the audience.

10 Things You Should NEVER Post on Social Media

Adapted from: Buck, Stephanie. 12 Things Students Should Never Do on Social Media.   http://mashable.com/2012/09/04/students-social-media-warnings/. Published on September 4, 2012. Accessed on March 3, 2015.

  1. Illegal Activities

Posting about underage drinking, illegal drugs, vandalism, and the like can make you vulnerable for expulsion or even criminal prosecution. Even if your profile is set to private, a friend can always download and save incriminating photos that he or the authorities can use against you in the future.

  1. Bullying

Vicious treatment and hateful words between students often lead to violence, suicide, depression and discrimination. You may also face expulsion and criminal prosecution.

  1. Trash Your Teachers

Bullying doesn’t just apply to student-to-student interactions. Students who speak poorly of their teachers (or post embarrassing photos of them) are burning bridges for professional networking.

“Posting a negative comment about any teacher at your school is like getting on a microphone to announce that you will be burning down a bridge,” says Heather Starr Fiedler, associate professor of multimedia at Point Park University. “You never know which one of your professors will hold the keys to the next great internship or job announcement.”

The same goes for institutions or persons of authority in general, not just teachers. Be careful not to negatively post about specific colleges or geographical areas — these days, admissions officers and many academic departments thoroughly investigate the social media activity and personalities of their applicants.

  1. Post Confidential Information

Don’t make yourself vulnerable to online predators and identity thieves. Do not post information or images that contain contact information, social security numbers, student IDs, or other personal information.

Do not report the personal health information of other individuals, be they friends, relatives, or actual patients. Removal of an individual’s name does not constitute proper de-identification of protected health information. Inclusion of data such as age, gender, race, or date of evaluation may still allow the reader to recognize the identity of a specific individual.

Students may not report private (protected) academic information of another student. Such information might include, but is not limited to: course grades, narrative evaluations, examination scores, or adverse academic actions.

  1. Overly Specific Location Check-Ins

Similar to protecting your identity, try not to get too specific with your social check-ins. Posts like these make it easy for predators to locate you. And especially don’t check in on social media when you’re by yourself and/or in a remote location.

  1. Lie/Cheat/Plagiarize

Picture this: You convinced your professor to give you an extension on your term paper so you can visit your “sick” grandmother. Only instead, you blow off the paper to attend a concert — and you post a status update to Facebook, check in on Foursquare and upload a photo of the performance to Instagram. Don’t be surprised when you return to a big fat F and an academic investigation.

The same goes for lying about professional or academic achievements when applying to a college or an internship. People will investigate. Just as they will investigate your social media for charges of plagiarism or cheating.

  1. Threaten Violence

Threatening a person or group of people in any situation is unbelievably serious. Even posting an anonymous, empty threat to an obscure online forum full of strangers will raise red flags. And as soon as authorities have located a threat, they have the right to investigate.

In other words, social media is not the place to vent your frustrations and violent thoughts. Talk to a school counselor about your concerns.

  1. Never Rely on Privacy Settings 100%

Although most major social networks update you with privacy improvements, the changes are often too frequent to follow and can get complicated. However diligently you may protect your social media identity, it’s best to assume anything you post is fair game — potentially seen by your school, by your parents and by strangers. If you don’t want it to be seen, don’t post it.

  1. Unprofessional Public Profiles

Whether you’re a high school student applying to flip burgers at a local diner or a recent college grad looking to land a career, your social media presence needs to reflect responsibility.

Whether it’s a Google search or a social media examination, chances are a company is looking into your history. And sometimes, even a completely private social media profile sets off red flags for employers. In today’s age of transparency, a professional (albeit public) profile is the ideal.

“Whenever I evaluate a potential employee, I always take a look at what is publicly visible on their Facebook profile,” says Ryan Cohn, vice president of social/digital operations at What’s Next Marketing. “On two separate occasions, I have rejected entry level prospects (finishing their senior year of college) for featuring firearms in their profile picture. Both were qualified in terms of experience and otherwise would have been worthy of an interview.”

  1. Post Emotionally

We’ve all said and done things we regret. It’s human nature to react without thinking through the consequences. However, whenever possible, take a moment to imagine how your social media posts affect the feelings, safety and well-being of those around you — even your worst enemies. Take a moment to breathe, think and reboot.

Page last modified: August 24, 2015